Discovering the purpose of your business

Introduction

Coaching:
Are you aiming at the right target or are you aiming on someone else’s target? Starting a new business requires a good balance between creativity and discipline. The approach Dabar Enterprises’ follows in coaching entrepreneurs is that good business ideas needs to be acid tested by market research followed by a good, yet simple business plan. The team at Dabar Enterprises will coach entrepreneurs through using good foundational business principles coupled with many years of experience in managing various businesses in South Africa, Africa and the Middle East.

Main idea:
The E-Myth, or Entrepreneurial Myth, says that most new businesses are not started by entrepreneurs who set out to build a strong business but by technicians who enjoy the hands-on work themselves. Because of that natural bias, most business owners focus on working in their business when really they should be working on their business.